Highly respected in luxury travel circles, Mette Hingel recognized her brand, Wonder's Pathway, needed a stronger digital presence to reach the next generation of travelers. Partnering with Majeste, she transformed her online identity through strategic marketing, driving fresh client engagement and reigniting past relationships.
Mette Hingel, founder of Wonder's Pathway, had established herself as an experienced travel advisor with exclusive connections to premium travel brands. Yet, she struggled to clearly showcase her unique offerings online and get in front of a broader, younger audience.
Together, we aimed to:
After reaching a deep understanding of Wonder's Pathway's business goals and objectives, Majeste developed a tailored digital marketing strategy that embraced Mette’s warmth and the Scandinavian concept of "hygge," bringing authenticity and simplicity to her brand's online presence.
With a shared set of goals in mind, we then set out on building out a comprehensive approach to achieve these goals, breaking them down into milestones to included:
With a stronger digital presence, Wonder’s Pathway has been able to connect with more travelers who align with Mette’s unique approach to luxury travel. The refreshed brand identity and targeted marketing strategies have not only increased visibility but also strengthened client relationships. The results speak for themselves, showing real growth in both engagement and conversions.
Achieved #1 Google ranking in relevant search results, driving higher organic discovery.
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368 new website visitors, with 34 direct inquiries and 22 confirmed leads.
Newsletter campaigns reactivated multiple previous clients, directly leading to new bookings
As an independent travel agent I have been wanting to market and brand myself with an online presence via website and other platform, and I was never able to find the right company to help me. Majeste came on the scene at a perfect time. They created a beautiful website personalized just to my linking where I am now able to link tours that I am hosting and post the services I offer.
My clients can go online and read about myself and my services. They have also helped me create my newsletter based on my personal experiences and travel that is sent out to my clients monthly.
Majeste made all this possible and I’m grateful to have found them. I can highly recommend the company and their services and glad I have them to collaborate on my ideas and services.
Making my travel dreams come true
We’re building on this momentum by expanding Wonders Pathway’s digital presence through more platforms. This next phase focuses on:
This strategic approach will strengthen brand authority, inspire more travelers, and turn engagement into long-term relationships.
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