Kim Adams of Kim Adams Travel had extensive experience in luxury travel but struggled to effectively present her expertise online. Without a defined digital strategy, she faced challenges in attracting and engaging the right clients. Partnering with Majeste, she worked to establish a strong brand identity, build a polished online presence, and create a content strategy to elevate her credibility and market positioning.
Kim had a clear vision: to create transformative, luxury travel experiences rooted in meaningful connections. With over 25 years in ad-tech sales and extensive personal travel background, she looked to establish a strong brand identity, digital presence, and marketing strategy to attract her ideal clientele. Majeste helped her define her brand, build an engaging website, and create a structured content plan to support long-term business growth.
Kim Adams Travel was built on expertise and passion, but lacked the necessary tools to scale. To attract the right clients and establish credibility, Kim needed a professional brand presence and a digital strategy aligned with her unique value proposition (USP). Here's what we needed
Majeste worked closely with Kim Adams Travel to develop a brand, website, and content plan that reflected her expertise and values while positioning her as a trusted luxury travel advisor.
Together, we designed a unique strategy for Kim focused on capturing attention from the brand's launch while supporting long-term business growth.
Within 30 days of launching the new brand and website, Kim Adams Travel saw measurable improvements in digital visibility and audience engagement.
Well-defined brand voice, messaging, and visual identity positioned Kim Adams Travel as a trusted luxury travel expert.
In its first 30 days, the website gained 265 new users, with 87 visitors engaging directly on the contact page, signaling strong early interest.
With 5,581 total views and 51.3% of engagement from non-followers, Instagram proved to be a key channel for brand discovery.
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With a strong foundation in place, the next phase will focus on content growth, email marketing, and continuous optimization to drive business expansion.
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